Use this page to assess how well your sales practices
support your business strategy. First take a few minutes to describe your
business strategy for your line of business and then complete the brief
quiz below.
In three sentences or less describe your business strategy for your line
of business: ______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
| |
NOT TRUE |
SOMEWHAT TRUE |
DEFINITELY TRUE |
| 1. Our hiring profile for salespeople supports
our business strategy. |
1 |
2 |
3 |
| 2.We have established a single, preferred way
of selling, including how to position our value versus competitors
and how to conduct sales profiling and sales follow-up. |
1 |
2 |
3 |
| 3. Our salespeople are frequently provided with
lead lists that narrow their focus to those prospects who best fit
our strategy. |
1 |
2 |
3 |
| 4. The performance scorecards for individual
salespeople are aligned well with our most important corporate objectives. |
1 |
2 |
3 |
| 5. We conduct in-depth profiling of clients selectively
on the basis of defined actual or potential profitability. |
1 |
2 |
3 |
| 6. Our salespeople have a common way of describing
how our organization is clearly different and better than our competitors.
|
1 |
2 |
3 |
| 7. Salespeople who don't fit with our business
strategy and discharged or refit to other positions. |
1 |
2 |
3 |
| 8. Expectations for coaching employees on skills
and strategy are supported by specific classroom skill building and
by executive modeling of coaching. |
1 |
2 |
3 |
| 9. Our line managers narrow the focus
of their salespeople with 90 day action plans. |
1 |
2 |
3 |
| 10. Our sales compensation and recognition rewards
correlate well with profit contribution or other defined sales force
missions. |
1 |
2 |
3 |
| 11. Our sales automation enables our salespeople
to view a client's entire relationship and profit contribution. |
1 |
2 |
3 |
| 12. We manage our sales pipeline and sales activity
weekly to assure compliance with our strategy. |
1 |
2 |
3 |
| 13. Our sales training is specific in describing
how to sell within the context of our overall strategy. |
1 |
2 |
3 |
| 14. The way we sell mirrors our selected strategy
of advisory, consultative or transactional selling. |
1 |
2 |
3 |
| 15. Our senior executives actively "sell"
our business strategy to employees and explain the connections among
various sales management practices. |
1 |
2 |
3 |
| 16. Our sales measures support our strategy in
terms of volume, value and/or client satisfaction priorities. |
1 |
2 |
3 |
| 17. Our salespeople are well trained in how to
use our client database in selling. |
1 |
2 |
3 |
| 18. Our senior sales leaders are active in providing
"hands on" coaching of salespeople on strategy. |
1 |
2 |
3 |
| TOTAL SCORE: |
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