(1)
Almost Always |
(2)
Often
|
(3)
Rarely |
(4)
Almost Never |
| |
Rating |
| (C) I'm accepted as a credible sales coach
by my staff based on my own use of our preferred selling behavior. |
__________ |
| (D) I use a simple step by step model of
our preferred way of selling (PWS) as a skills coaching device to
systematically analyze an employee's selling. |
__________ |
| (F) When I coach an employee on skills,
I have the facts of the employee's sales behavior documented from
actual observation of the employee's selling. |
__________ |
| (P) I break annual or quarterly sales goals
into smaller improvement objectives for each employee. |
__________ |
| (S) I spend more coaching time on PRE-PLANNING strategy
for customer contacts than on reviewing completed sales contacts. |
__________ |
| (C) I listen much more than I talk when I discuss a
performance problem with an employee |
__________ |
| (D) I know exactly what my best salespeople are doing
different and right in their selling behavior compared to my other
salespeople. |
__________ |
| (F) I frequently notice and reward the specific selling
behaviors my staff are doing RIGHT in selling. |
__________ |
(P) I invest substantial time in recruiting people
who can sell even when I don't have any open positions. |
__________ |
| (S) We develop account strategy and objectives from
the CUSTOMER's point of view, working first from the customer's objectives
and the customer's view of our vulnerability and unique strengths. |
__________ |
| (C) Employees seem to accept my coaching without defensiveness
when I critique their selling behavior. |
__________ |
| (D) I make effective use of our sales reporting system
in analyzing performance problems, rewarding improvement, establishing
improvement objectives and conducting coaching sessions. |
__________ |
| (F) I require employees to manage their own performance
by tracking their results against short term improvement goals. |
__________ |
| (P) I plan ahead to give my employees opportunities
to learn selling skills by observing me or other effective salespeople
sell. |
__________ |
| (S) I frequently coach employees on strategies they
can use to make a specific sale or to upgrade a customer's profitability. |
__________ |
(C) I coach primarily with QUESTIONS that force my
employees to evaluate their own selling and the consequences of
their actions. |
__________ |
| (D) Right now, I have at least one or two specific goals
for this quarter for improving the sales behavior of each salesperson
who reports to me. |
__________ |
(F) My coaching ratio of reinforcing what employees
are doing RIGHT to correcting employees is at least 2:1. |
__________ |
| (P) I spend 30% or more of my time face to face
with the sales employees I supervise. |
__________ |
(S) I ask our salespeople to establish relationship
goals and customer action objectives for our most profitable customers.
|
__________ |
(C) I adjust my coaching to the behavior style and
skill level of each employee. |
__________ |
(D) To assess all employee's sales performance, I
look for the cause and effect link between my observations of his
selling behavior and his actual sales production. |
__________ |
(F) I reward IMPROVEMENT in performance even if performance
is not yet acceptable. |
__________ |
(P) I spend more coaching time per person with new
employees and average performers than with marginal performers.
|
__________ |
(S) In managing routine retail sales I encourage
more sales activity and more use of our preferred selling skills,
but in managing sales to our key accounts I encourage planning and
working SMARTER. |
__________ |
(C) I SELL the benefits of better performance to
my employees just as I SELL the benefits of products to my customers. |
__________ |
(D) I maintain a record of my coaching contacts that
helps me monitor exactly what help each employee needs from me to
support his selling. |
__________ |
(F) I talk to my best sales employees individually
about performance when things are going well, not just when they
foul up. |
__________ |
(P) Each quarter, each of my employees prepares a
90 Day Action Plan for achieving sales production goals and three
sales behavior goals. |
__________ |
(S) I review and sometimes revise employee objectives
for customer action PRIOR to their making calls to important customers
or prospects. |
__________ |
(C) I devote specific coaching time to developing
the optimism and mental toughness of my staff. |
__________ |
(D) I use performance appraisals effectively for
diagnosis of personal development needs for focusing employees on
desired FUTURE behavior. |
__________ |
(F) When I give performance feedback, I focus on
ONE priority behavior at a time even if the employee needs to improve
on several skills. |
__________ |
(P) I know the critical sales production number that
is most important to our success as a sales team and actively direct
our selling activity to achieve that number. |
__________ |
(S) I frequently discuss with my employees their
sales strategy for follow-up to specific customers. |
__________ |
(C) I coach one or two employees at a time in-depth
in changing a few priority selling behaviors rather than try to
coach everyone at once. |
__________ |
(D) I have a good sense of what motivates each of
my salespeople beyond money, particularly my top performers. |
__________ |
(F) When I praise or correct employees, I'm so specific
in describing the behavior I like or dislike that the employee knows
exactly what the preferred behavior looks like, feels like, or sounds
like. |
__________ |
(P) The sales meetings I hold with my
staff seem effective in focusing my employees on improving their
use of specific selling skills and strategies and in refocusing
their priorities based on predetermined objectives for each meeting. |
__________ |
| (S) I give my salespeople frequent opportunities
to discuss sales strategy with their peers. |
__________ |