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BMA Sales Management Workshop
Sales Management Activity Profile

Think of your recent past experience in sales coaching. For each question shown below, mark on the adjacent line the answer that best describes your sales coaching activity. Rate your coaching activity on a scale from "ALMOST ALWAYS" to "ALMOST NEVER."

(1)
Almost Always

(2)
Often
(3)
Rarely
(4)
Almost Never
 
Rating
(C) I'm accepted as a credible sales coach by my staff based on my own use of our preferred selling behavior.
__________
(D) I use a simple step by step model of our preferred way of selling (PWS) as a skills coaching device to systematically analyze an employee's selling.
__________
(F) When I coach an employee on skills, I have the facts of the employee's sales behavior documented from actual observation of the employee's selling.
__________
(P) I break annual or quarterly sales goals into smaller improvement objectives for each employee.
__________
(S) I spend more coaching time on PRE-PLANNING strategy for customer contacts than on reviewing completed sales contacts.
__________
(C) I listen much more than I talk when I discuss a performance problem with an employee
__________
(D) I know exactly what my best salespeople are doing different and right in their selling behavior compared to my other salespeople.
__________
(F) I frequently notice and reward the specific selling behaviors my staff are doing RIGHT in selling.
__________

(P) I invest substantial time in recruiting people who can sell even when I don't have any open positions.

__________
(S) We develop account strategy and objectives from the CUSTOMER's point of view, working first from the customer's objectives and the customer's view of our vulnerability and unique strengths.
__________
(C) Employees seem to accept my coaching without defensiveness when I critique their selling behavior.
__________
(D) I make effective use of our sales reporting system in analyzing performance problems, rewarding improvement, establishing improvement objectives and conducting coaching sessions.
__________
(F) I require employees to manage their own performance by tracking their results against short term improvement goals.
__________

(P) I plan ahead to give my employees opportunities to learn selling skills by observing me or other effective salespeople sell.

__________
(S) I frequently coach employees on strategies they can use to make a specific sale or to upgrade a customer's profitability.
__________

(C) I coach primarily with QUESTIONS that force my employees to evaluate their own selling and the consequences of their actions.

__________
(D) Right now, I have at least one or two specific goals for this quarter for improving the sales behavior of each salesperson who reports to me.
__________

(F) My coaching ratio of reinforcing what employees are doing RIGHT to correcting employees is at least 2:1.

__________

(P) I spend 30% or more of my time face to face with the sales employees I supervise.

__________

(S) I ask our salespeople to establish relationship goals and customer action objectives for our most profitable customers.

__________

(C) I adjust my coaching to the behavior style and skill level of each employee.

__________

(D) To assess all employee's sales performance, I look for the cause and effect link between my observations of his selling behavior and his actual sales production.

__________

(F) I reward IMPROVEMENT in performance even if performance is not yet acceptable.

__________

(P) I spend more coaching time per person with new employees and average performers than with marginal performers.

__________

(S) In managing routine retail sales I encourage more sales activity and more use of our preferred selling skills, but in managing sales to our key accounts I encourage planning and working SMARTER.

__________

(C) I SELL the benefits of better performance to my employees just as I SELL the benefits of products to my customers.

__________

(D) I maintain a record of my coaching contacts that helps me monitor exactly what help each employee needs from me to support his selling.

__________

(F) I talk to my best sales employees individually about performance when things are going well, not just when they foul up.

__________

(P) Each quarter, each of my employees prepares a 90 Day Action Plan for achieving sales production goals and three sales behavior goals.

__________

(S) I review and sometimes revise employee objectives for customer action PRIOR to their making calls to important customers or prospects.

__________

(C) I devote specific coaching time to developing the optimism and mental toughness of my staff.

__________

(D) I use performance appraisals effectively for diagnosis of personal development needs for focusing employees on desired FUTURE behavior.

__________

(F) When I give performance feedback, I focus on ONE priority behavior at a time even if the employee needs to improve on several skills.

__________

(P) I know the critical sales production number that is most important to our success as a sales team and actively direct our selling activity to achieve that number.

__________

(S) I frequently discuss with my employees their sales strategy for follow-up to specific customers.

__________

(C) I coach one or two employees at a time in-depth in changing a few priority selling behaviors rather than try to coach everyone at once.

__________

(D) I have a good sense of what motivates each of my salespeople beyond money, particularly my top performers.

__________

(F) When I praise or correct employees, I'm so specific in describing the behavior I like or dislike that the employee knows exactly what the preferred behavior looks like, feels like, or sounds like.

__________

(P) The sales meetings I hold with my staff seem effective in focusing my employees on improving their use of specific selling skills and strategies and in refocusing their priorities based on predetermined objectives for each meeting.

__________
(S) I give my salespeople frequent opportunities to discuss sales strategy with their peers.
__________

SCORE FOR SALES MANAGEMENT ACTIVITY PROFILE

To assess your capabilities in specific categories of coaching, total the point value of your answers for each category as shown below:

(C) COACHING: Add questions 1, 6,11, 16, 21, 26, 31, 36

(D) DIAGNOSIS: Add questions 2, 7, 12, 17, 22, 27, 32, 37

(F) FEEDBACK: Add questions 3, 8, 13, 18, 23, 28, 33, 38

(P) PLANNING: Add questions 4, 9, 14, 19, 24, 29, 34, 39

(S) STRATEGY: Add questions 5, 10, 15, 20, 25, 30, 35, 40

HERE'S WHAT YOUR SCORE MEANS:

A score of 28 or higher on any of these factors is a sign of coaching strengths, and a score of 16 or lower is a red flag that this aspect of your coaching needs improvement.

Contact Us:

Schneider Sales Management Inc.
5340 S Quebec Street, Suite 265N
Greenwood Village, Colorado 80111
Phone: (303)221-4511
Fax: (303)221-4650
Email:
info@schneidersales.com

Copyright 2006, Schneider Sales Management, Inc.
All Rights Reserved

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