The Squeeze: Selling in Tough Times
I wanted to pass a long an article written by Jim Schneider, our Founder and Vice Chairman. This article is the cover story in the current July/August issue of ABA Bank Marketing and features 10 pragmatic ways to sell your way out of the current financial crisis.
The Squeeze: Selling in Tough Times
During the last year, the market dynamics have changed, and banks need to modify their sales and marketing strategies accordingly. In this new environment of uncertainty and of mistrust of even the highest-performing companies, branding, advertising, pricing and other passive marketing strategies aren’t likely to yield the same high returns on investment that they’ve yielded in the past. (more…)
