Bank sales strategy has evolved from maximizing growth to maximizing the profit contribution of sales. The Preferred Way of Selling® behavior imbedded in our banking sales training support this strategy, while maintaining a strong focus on helping each customer as a trusted advisor rather than on pushing products.
Most banks contact us to maximize the profit contribution of their sales by integrating their sales efforts across business lines and selling roles based on our experience as the world's longest operating sales training produced for retail banking.
Our sales training is tailored to unique job roles as diverse as retail selling at the personal banker level and leading sales teams at the regional manager level to the highly specialized selling of experienced commercial lenders and wealth management executives.
No other firm in the country can provide the highly customized bank sales training and strategy that we provide to new or highly seasoned commercial lenders, mortgage originators, and wealth management officers. We have a successful track record of improving the loan volume of some of the best lenders in the country at banks like Marshall & Ilsey Corp., Compass Bank BBVA, Commerce Bank and S&T Bank.
Our training solutions for sales culture transformation are customized to the goals and sales opportunities of each business unit in your bank and to organizations ranging in size from local community banks to large money center and international banks.
Let’s start a conversation about your bank’s sales performance and profit contribution and how implementing the right bank sales strategy can substantially improve your sales results.