Executive Management Staff, Schneider Sales Management, Inc.

Jim Schneider
President and CEO

Mr. Schneider is cofounder of Schneider Sales Management, Inc. and one of the earliest pioneers of modern sales management for the financial services industry. As president and CEO of Schneider Sales Management, Inc. and former president of both Hubbard & Associates, Inc. and Palm Beach Consulting Group, Mr. Schneider has consulted with many of the best sales organizations throughout the world for more than thirty-five years.

Prior to forming these consulting practices, Mr. Schneider was director of sales and consumer banking for Security Savings of Wisconsin, manager of product development for First Chicago Corp., and trust marketing manager for Continental Illinois National Bank. Mr. Schneider is author of two books on selling, The Feel of Success in Selling (1990) and The Sales Producers, How the World's Best Salespeople Sell (Fall 2012), and author or contributing author of more than three hundred articles on sales and sales management.

Tien Schneider
Chief Operating Officer and Partner

Ms. Schneider has over thirty years of sales consulting and curriculum design experience in the financial services industry as cofounder of Schneider Sales Management, Inc., and is a respected authority on salesperson selection and human resources.

Prior to co-founding Schneider Sales Management, Inc., Ms. Schneider was regional development officer for an international agency in Dallas, Texas which was formed to provide relief to victims of war worldwide. Her primary responsibility was to help corporations develop training for non-english speaking employees in the southwest region of the United States.

Ms. Schneider has also held positions in finance for a large construction firm and in sales for a medical products distributor. She holds a degree in instructional design and human resource development from Northeastern Illinois University and speaks four languages.

Michael S. Shallanberger
Executive Vice President & Director of Consulting Services

Michael Shallanberger is Executive Vice President & Director of Consulting Services for Schneider Sales Management, Inc., a position he has held since 1998. Prior to joining Schneider he served as Corporate Sales Manager for CenFed Bank, a $2.5 billion, 18 branch bank headquartered in Pasadena, CA. His responsibilities at CenFed included managing the bank’s retail branch division and small business banking program, and directing sales development activities for the bank’s investment brokerage division.

Before joining CenFed Bank, Mr. Shallanberger served as National Sales Manager for Great Western Financial Corporation a $45 billion diversified financial services company with 1,300 offices in 32 states. He has also served as President & CEO of two community banking institutions in California, and President & CEO of a $40 million revenue diversified financial services company engaged in investment sales, trust services, land development, residential construction, and insurance agency operations. He has held his NASD series 7, 63 and 22 securities licenses and was also previously licensed in all lines of insurance and managed a large bank-owned insurance agency with over 60 agents.

Mr. Shallanberger completed an M.S. in Organizational Leadership and Change Management from Colorado State University where he also earned his M. Ed. in Adult Training & Education.

Coral Schneider Eby
Vice President & National Sales Manager

Prior to joining Schneider Sales Management, Inc. as national sales manager, Ms. Eby was account executive and global communications advisor for TransPerfect, a worldwide translation consulting firm, sales and marketing coordinator for Wide Orbit, Inc., a marketing software supplier, sales associate for Fisher Investments, sales assistant at Morgan Stanley and sales associate at Nordstrom. She has also conducted celebrity interviews and written articles for MTV News and served as recruiting director for admissions at the University of Southern California where she completed her degree in marketing and finance.

Cindy Phillips
Director of Trainer Certification

Cindy Phillips has been the Director of Training Certification for the past twelve years. Prior to joining Schneider Sales, she was Senior Vice President of Sales and Marketing for Mountain Parks Bank, a $636 million, 8 branch bank headquartered in Denver, CO. Cindy also previously worked for International Learning Systems, Norwest Bank of Colorado (United Banks of Colorado), where she worked as a Sales Manager, and First Federal Savings and Loan. Cindy received her B.A. in Education, Communication, and Psychology from North Central College.

Bruce Durrell
Director of Commercial and Real Estate Sales Training

Prior to joining our firm, Mr. Durrell was Owner/Managing Broker for Different Realty, a multi-million dollar sales producer for RE/MAX Realty, and a real estate sales trainer for top producing realtors. He was also a worldwide marketing manager for Hewlett-Packard in California and Marketing Manager, Business Services for ANZ Bank in Australia. Mr. Durrell has a B.A. in Psychology, a B.Business in Marketing, and a graduate diploma in Accounting.

Evelyn Cartagena-Meyer
Spanish Language Instructor

Born in Puerto Rico, Evelyn is a founding partner of the Denver agency for Transamerica Financial Advisors, Inc. in Colorado, where she ranked #23 in sales in the nation in 2011 among 26,000 investment representatives. She was also Worldwide Training Certification Manager for Sun Microsystems, Inc. and Senior Field Sales Administrator for Sun Business Group.